PFM Board of Directors

The Board of Directors comprises dedicated leaders guiding PFM toward a brighter future. Our board members bring a wealth of experience, diverse perspectives, and a steadfast commitment to excellence, ensuring our continued growth and success. Explore their profiles to learn more about the visionaries steering our strategic direction and upholding our core values.


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Sergio Masvidal, Board Chair

Managing Director, PFM Financial Advisors LLC

Miami, FL

Sergio Masvidal is a managing director in PFM's Miami office, leading financial advisory services for clients throughout Florida and the Southeast. With over 20 years of experience, he specializes in developing innovative, cost-effective financing plans for cities, counties, and various authorities.

Full Bio

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JoAnne Carter, CEO & Board member

CEO & Managing Director, PFM Financial Advisors LLC

Arlington, VA

JoAnne Carter leads PFM as CEO and managing director, bringing 30+ years of expertise in public finance. She has advised on billions in financings, established PFM’s business in Virginia while leading our south region, and has received numerous recognitions as an industry leader.

Full Bio

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V. Lynn Evans, Independent Board Member

Owner of V. Lynn Evans, CPA


V. Lynn Evans, an independent board member of PFM II LLC, and brings a record of working in the public interest and a history of business leadership. Her extensive expertise includes strategic planning, governance, and financial reporting, along with a history of impactful civic and volunteer involvement.

Full Bio

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Jessica Cameron Mitchell, Board Member

Managing Director, PFM Financial Advisors LLC

Minneapolis, MN

Jessica, a managing director at PFM's Minneapolis office, has over 25 years of experience in public finance. She specializes in new program development, strategic planning, and has worked with state-level clients across numerous projects including pooled loan programs, stadium finance, and public-private partnerships.

Full Bio

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Bethany Pugh, Board Member

Managing Director, PFM Financial Advisors LLC

Cleveland, OH

Bethany Pugh leads PFM's Ohio practice, advising various public and non-profit clients across Ohio and the Midwest. Since joining PFM in 1998, she has developed and executed complex debt plans and financial strategies for a wide range of clients.

Full Bio

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Honorable Art Torres, Independent Board Member

Retired Senator, California Legislature


Senator Art Torres (Ret.) serves as an independent board member for PFM II LLC, bringing over 40 years of advocacy experience in healthcare, education, environmental conservation, and human rights. A former California legislator and chair of significant committees, he authored Proposition 65 and has held key positions in academia, governance, and diversity promotion.

Full Bio

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Brent Wilder, Board Member

Managing Director, PFM Financial Advisors LLC

Orlando, FL

Brent Wilder has over 30 years of experience in the financial services industry, the majority of which have been dedicated to serving the financing needs of municipal clients.  He joined PFM in 2009 and serves as managing director in the firm’s Orlando office.

Full Bio